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Big business affects public relations ethics Essay Example for Free

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 Big business affects public relations ethics EssayBig business http://essay-writers989.mystrikingly.com/ today affects public relation ethics. “U. S. corporations devote hundreds of millions of dollars annually to ? public relations in order to create goodwill for themselves. A major public ? relations goal is to make people believe that an organization exerts a ? positive and desirable force in society. This process is called image building; ideally, it creates credibility. â€� (Blohowiak 1987) There are two reasons regarding the deterioration of public relation ethics. First, people are driven by self gaining attitude.Second, because of the self- gain mentality, people treat costumers or the “otherâ€� as only an object or a means to achieve their desire.     Individual’s self gain has been one of the strongest considerations of a man in indulging himself to a business or corporation. It is always automatic that man will seek for gain in any undertaking. Man desires for material things in life and is always in constant act of assimilating these things.